Nishant Rana

Education

Duke University

Master of Engineering Management
Pratt School of Engineering · '25

Bachelor of Technology in Bioinformatics

Years of Experience 4+

Currently Volunteer PM · Keypath

Contact [email protected]

About

Product Manager with 4+ years of experience in solving complex problems across B2B SaaS, IT and UX products. I did not just work on the surface, but also understood the hidden logic underneath, and that always meant asking why.

My path from bioinformatics to product management wasn't a pivot, but an accumulation. Systems Engineering and Pattern recognition. At Infosys, I was working with cross-functional teams and various stakeholders to maintain the Indian Income Tax Website which sees 80M+ users with around 300M+ records.

I graduated from Duke's MEM program with a much stronger sense of business and users understanding. Now I am ready to take on bigger and more comlpex challenges to make an impact for the end-user.

Product Strategy GTM Design AI/ML Products Stakeholder Management User Experience PLG Strategy

Work

Vitalise Ventures

Jun – Aug 2025

AI Product Intern

0→1 interactive AI business simulation aimed at teaching professionals how to use AI for UX improvement, by incorporating data points into LLMs for funnel improvements.

Developed a GTM strategy concept using JTBD and competitive benchmarking projected to reach 10,000 users in week 1.

GenAI Integration JTBD Analysis Product Roadmap GTM Strategy

SPARC

Sep – Dec 2024

Student Consultant · Duke DTI

Drove a 16% lift in DAU and 40% increase in feature adoption.

Informed long-term GTM strategy by synthesizing 40+ stakeholder interviews and built financial models (P&L, ROI) that improved budgeting accuracy by 23%.

User Research A/B Testing MoSCoW P&L Modeling

Infosys

Jan 2023 – Aug 2024

Associate Product Manager

Defined product requirements, KPIs, and feature prioritization framework for a Centralized Security Solution MVP generating $520K+ in savings annually.

Authored PRDs to automate 50% of manual workflows for 80M+ users and reusable FP&, reducing operational costs by $330K/year Saved 3,500+ project hours across 10 deployments.

PRD Writing KPI Definition Process Automation FP&A Modeling

Infosys

Dec 2021 – Jan 2023

Senior Systems Engineer

Owned product backlog and sprint planning in Jira across 15+ system enhancements.

Reduced ops resolution time by 18% ($20K/month savings) via real-time validation dashboards and SQL schema optimization.

Cut support tickets by 32% and MTTR by 25% by resolving 200+ high-priority merchant issues.

SQL Optimization Jira / Agile Error Logging Sprint Planning

Projects

Case studies and strategy work. Click any project to read the story and browse the deck inline.

+ 01

Marketing Strategy · Duke MEM

ARC Cary — Positioning & Break-Even

Pricing Strategy GTM Break-Even Analysis

+ 02

Investment Strategy · Duke MEM

Illumina Medical — Strategic Pitch

Market Sizing Competitive Positioning Genomics

+ 03

Retail Strategy · Duke MEM

NIKE — Next Phase of Growth

Growth Horizons Digital Strategy Customer Loyalty

+ 04

Product Consulting · Duke DTI

Sparc — Final GTM Presentation

User Research A/B Testing +16% DAU

+ 05

Competitive Strategy · Duke MEM

Warner Bros. — Can They Rewrite the Script on Entertainment?

Scenario Planning IP Strategy Streaming Economics

+ 06

Competitive Strategy · Duke MEM

Tesla — Competitive Strategy Stress-Test

Vertical Integration Supply Chain Risk Analysis

01 — Case Study

ARC Cary — Positioning & Break-Even

Marketing Strategy · Duke MEM

Problem

A wellness brand struggled to resonate with younger athletes, lacking a clear market positioning and a sustainable path to profitability.

Strategy

Developed a phased, influencer-led go-to-market strategy combined with revised pricing tiers and a detailed financial break-even analysis to validate the new model.

Impact

Created a data-backed roadmap that validated the new pricing structure and defined a clear path to break-even — 181 packages — for the business.

Pricing Strategy Influencer GTM Break-Even Analysis Value Proposition

📄

Place ARC_Strategy.pdf alongside index.html

02 — Case Study

Illumina Medical — Strategic Pitch

Investment Strategy · Duke MEM

Problem

Facing a high-stakes, competitive genomic market, the company needed a strategic pitch to differentiate its vision and secure investment.

Strategy

Synthesized complex genomic market trends into a high-growth pitch, focusing on competitive advantages, defensible moats, and long-term strategic positioning.

Impact

Delivered a compelling strategic vision that clarified the market opportunity and laid out a credible, high-impact growth narrative for investors.

Market Sizing Competitive Positioning Genomics Investor Pitch

📄

Place Illumina_Strategy.pdf alongside index.html

03 — Case Study

NIKE — Next Phase of Growth

Retail Strategy · Duke MEM

Problem

As a retail giant, NIKE needed to identify its next phase of growth in an increasingly crowded and digital-first market.

Strategy

Deconstructed NIKE's global retail strategy to identify key growth horizons, specifically focusing on digital engagement, DTC expansion, and customer loyalty infrastructure.

Impact

Uncovered actionable opportunities for digital-first engagement that align with the brand's long-term competitive strategy and customer retention goals.

Growth Horizons Digital Strategy Customer Loyalty DTC

📄

Place Nike_Strategy.pdf alongside index.html

04 — Case Study

Sparc — Final GTM Presentation

Product Consulting · Duke DTI

Problem

The platform suffered from stagnant engagement, with users failing to utilize core features — hindering long-term platform adoption and growth.

Strategy

Synthesized 40+ user interviews to identify pain points, prioritized solutions using the MoSCoW framework, and conducted iterative A/B testing across five key features.

Impact

Drove a 16% lift in Daily Active Users and a 40% increase in feature adoption through data-driven product improvements and a focused GTM strategy.

User Research MoSCoW A/B Testing +16% DAU GTM Strategy

📄

Place Sparc_Final.pdf alongside index.html

05 — Case Study

Warner Bros. — Can They Rewrite the Script on Entertainment?

Competitive Strategy · Duke MEM

Problem

Warner Bros. is drowning in $40B of debt while its biggest franchises are losing relevance with younger audiences and streaming rivals are eating its lunch.

Strategy

Revive iconic IPs with fan collaboration, unlock new revenue through gaming and VR, and use AI to cut production costs, all while making Max streaming actually profitable.

Impact

A clear path to reduce debt, grow revenue beyond traditional film, and position Warner Bros. as an entertainment ecosystem, not just a movie studio.

Scenario Planning IP Strategy Streaming Economics Competitive Analysis

📄

Place Nishant_Rana_Final_Case_PPT.pdf alongside index.html

06 — Case Study

Tesla — Competitive Strategy Stress-Test

Competitive Strategy · Duke MEM

Problem

While a market disruptor, Tesla faced increasing pressure to sustain its competitive advantage amidst aggressive vertical integration challenges and rising EV competition.

Strategy

Performed a stress-test analysis of Tesla's strategy, evaluating risks and opportunities across their supply chain, production vertical, and software ecosystem.

Impact

Provided a clear assessment of Tesla's strategic vulnerabilities, offering high-conviction insights for the next phase of its market expansion and competitive defense.

Vertical Integration Supply Chain Analysis Risk Assessment Competitive Strategy

📄

Place Tesla_Strategy.pdf alongside index.html

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